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The growth in turnover and the geographical expansion of distribution mean that the continued success of the business is increasingly determined by the extent to which one can fully satisfy customer demands as regards distribution, packaging and service. Alongside a quality product it is this high degree of service that has become one of our most important focal points. Meeting the demands of our customers entails attention not only to specific packaging requirements, but also to the resulting distribution methods. The roses must be packed in a way that eliminates all possibility of damage. Extra care is thus required at the primary packing stage (pallet boxes), where an extra plastic cover is used to protect the roses against damp and temperature fluctuations. Alongside cold storage the temperature during distribution is also extremely important. The Seuren Bros. Rose Nursery BV works in close conjunction therefore with transport operators who can ensure controlled transport in refrigerated trucks. The packaging of other nursery products is also demanding increased attention, whereby product protection and customer-specific packaging need to be combined as much as possible. The cultivation, packaging, distribution and also the after-sales service together form the barometer of service by which Seuren Bros. Rose Nursery BV is judged by its customers. Optimalization of all elements, in which constant improvement is central, is the secret to success. Good organisation, enthusiastic and skilled employees and an eye to the future - that is what makes up Seuren Bros. Rose Nursery BV anno 2009. The seed sown by Johannes Seuren in 1838 has, over more than 170 years, grown into a sturdy tree.
